YOUR PROBLEMS

Dyed hair has been subjected to a chemical process that modifies the natural structure of the hair fiber .

During this process, the cuticle is opened to allow color penetration, which can profoundly alter the integrity of the hair.

As a result, the cuticle becomes more vulnerable, the cortex loses lipids, proteins and water, and the hair tends to become more porous, dry and brittle .

It is common to observe:

Loss of shine and softness.

Increased sensitivity to heat, brushing, and environmental factors.

Color changes with washing (depigmentation or change in tone).

Difficulty maintaining color.

Split ends, frizz and lack of manageability.

In addition, dyed hair may have additional needs if it is also fine, curly, and/or has a sensitized scalp.

WHAT DO YOU NEED?

A restorative, color-protecting, and deeply nourishing cosmetic care that acts on both the scalp and the cuticle.

Formulas with antioxidant ingredients , ceramides, capable of:

Seal the cuticle and prevent premature color loss.

Provide essential hydration and lipids to restore the natural protective barrier.

Protect against oxidative stress induced by UV radiation and pollution.

Shampoos without harsh sulfates, masks with repairing active ingredients (such as ceramides, plant proteins, peptides, or biomimetic oils), and heat and sunscreens are essential in your routine.

Additionally, it is recommended to space out washes and avoid excessive heat tools to prolong the color intensity.

RESULT?

Hair that retains the intensity and shine of its color, with a stronger, softer, and more protected hair fiber .

Dyed hair appears more manageable, with better drape, less frizz, and a visibly healthy appearance.