What if you could transform your hair in 30 washes?
At Modesta Cassinello, we understand hair care as more than just an aesthetic gesture: it's about health, well-being, and real transformation.
That's why we formulate differently, carefully crafting the base of each product with advanced surfactants and active ingredients with scientifically proven properties that protect and restore the scalp and hair.
The 30 Washes Challenge was born with the same purpose: to invite you to experience a professional, measurable hair process with visible results.
By participating, you will not only improve the health of your scalp and the beauty of your hair, but you will also become part of a community that inspires with authentic and verifiable results.
And the best part: your commitment always has a reward. Upon completing the challenge, you will receive personalized advice from the founder, Modesta, to continue advancing in your hair care journey. More information can be found in the legal terms.

Challenge Pack 30 Washes
Includes: Shampoo of choice 250 ml, H04 Conditioner 250 ml and H07 Sea Salt Shampoo 20 g.
Free shipping on orders over €40 in Peninsula
Delivery in 24-48 hours
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Results obtained
What can you expect?

From the first wash
- Longer-lasting hydration for scalp and hair.
- Balances the scalp, enhancing a feeling of well-being.

After several weeks
- Relief from scalp tightness.
- Hair uniformity for straight hair, and greater definition for wavy and curly hair.

With perseverance
- Stronger hair, less prone to breakage.
- Color and shine maintenance.
- More body and uniformity.
