Mediterranean cosmetics, a new way to care for your hair

Spending a lot of time near the Mediterranean and having part of my training tied to the Mediterranean Diet, a valuable cultural heritage that represents more than just a rich and healthy nutritional guideline, but a lifestyle, has allowed me to transfer this knowledge to cosmetics.

I have created a hair care ritual, an effective and natural solution for women and men of our time, who care about the condition of their hair, inspired by the best values ​​of the Mediterranean of all time.

Effectiveness, authenticity, ingredients, unique voice, accessibility, and love for Mediterranean values… our language.

A hair ritual inspired by the Mediterranean

The Mediterranean inspires MODESTA CASSINELLO's hair care line. A proposal of "comfort" and botanical essence. "Comfort" not only in the sense of convenience, but also in cosmetics that take care of you and make you feel good. Aimed at men and women around the world who are inspired by this lifestyle, and suitable for all hair types: oily, dry, brittle, weak, and/or sensitive with hair loss.

Nature, beauty and comfort are balanced in our hair line, which is why we demand:

1. Botanical active ingredients , proven effective in hair care, effectively protecting and treating the scalp.
2. Simplicity . The care and excellence of the formulas care for all hair types.
3. Formulated with a high percentage of natural ingredients . We believe in the abundance that nature offers us, active ingredients, essences, and elements that respect your skin and the environment. This allows us to be consistent in our cosmetic philosophy, which works for healthy skin and hair. That's why we like to focus on cosmetics "with" rather than "without."

This is where our precept finds balance and where we are confident in offering you something more: a hair ritual inspired by the Mediterranean, invoking emotions and comfort, transporting you to those summer days by the sea, full of sensations, sunshine, and freedom.

"Nature holds the key to our aesthetic, intellectual, cognitive, and spiritual satisfactions." EO Wilson.

The skin is also an organ of communication between the environment and our emotions. This design directly connects our emotions with nature, an effective and satisfying relationship, combining health and well-being for your hair.

Innovative Mediterranean assets in our proposal

1. Antioxidant active ingredient from artichokes that keeps the cuticle scales cohesive, preventing the degradation of hair fiber components (keratin and lipids).
2. Complex derived from the carob tree , capable of increasing the strength and elasticity of the fiber, protecting it from damage caused by mechanical, thermal, and chemical processes.
3. Complex derived from brown algae typical of the Mediterranean, capable of restoring natural shine to hair.
4. Mediterranean fruit vinegar . This active ingredient not only balances the pH of hair that may have been compromised by coloring or heat treatments, but also refreshes the scalp and neutralizes limescale in water. It smooths the hair cuticle, creating a better surface for light reflection, adding shine.

Essentials for your hair

Our hair ritual includes three types of shampoo and one conditioner. Versatile, easy-to-use, high-performance, and combinable formulas, they work synergistically, creating a sensorial journey that brings calm and serenity.

The shampoos in this ritual transform from a treat into your allies in hair care. They're more than just a cleansing formula; they nourish the hair fiber without weighing it down or making it greasy. They have a soft texture that transforms into a pleasant lather upon application. They cleanse without drying, moisturize, and soothe irritation. In addition, the added active ingredients work to create a cohesive hair fiber, key to healthy, well-cared-for hair, and thus protect it from environmental aggressors and the loss of natural or artificial color.

The conditioner in this hair ritual is a fundamental step to seal the hair fiber and help protect it. Its lightweight texture leaves hair loose, bouncy, and highly resistant to breakage.

1. H01 Frequent Use Shampoo "No fear of everyday use." Its formula, enriched with Mediterranean moisturizing agents, frees hair from impurities that dull and/or leave it unprotected on a daily basis.
2. H02 "Recover your hair" Repairing Shampoo . If your hair feels frizzy, dry, weak, and brittle, this is the shampoo for you. Specifically formulated to hydrate the scalp and improve the integrity of the hair fiber, preventing breakage after each application.
3. H03 "Show Off Your Hair" Shine and Vitality Shampoo . A shampoo designed to enhance the shine of your hair, that beauty touch we love to see in it. A fragrance-free, dye-free shampoo that cares deeply and respects your scalp and hair.
4. H04 “Rebel My Way” Moisturizing Conditioner . Its goal is to improve the appearance of naturally rebellious hair. After washing, it has a beautifying and preventative effect, giving your hair the qualities you always want: shine, flexibility, and softness.

Welcome to Modesta Cassinello's Mediterranean cosmetics—more than a place, more than a lifestyle—Mediterranean character for your skin and hair care. How can we help you?