Dry, coloured or damaged hair: make it feel soft, supple and full of movement again
You notice it when you touch it, and you see it when you look at it. It tangles more, it has lost softness and shine, and the ends still look dry even after conditioning.
Colouring, heat, sun or simply the passing of time can leave their mark on the hair fibre. It isn't difficult hair: it's a fibre that needs a different kind of care.
And there is something important: having dry or damaged hair does not necessarily mean having a dry scalp. You may notice oily roots and, at the same time, have very dry mid-lengths and ends.
That's why a good routine should choose the shampoo according to your scalp and the treatment according to the condition of the hair fibre.
Your routine for dry and damaged hair
Step 1. Choose your shampoo according to your scalp

If your scalp is normal to dry: H02 Repairing Shampoo
Choose H02 if your scalp feels normal, dry or tight and, at the same time, your hair is rough, frizzy, coloured or damaged.
Its gentle, comfortable cleanse helps care for the balance and comfort of your scalp and leaves your hair more supple, manageable and pleasant to the touch, without feeling heavy.
It may suit you if:
- Your scalp feels dry or tight after washing.
- Your hair is dry, highlighted, bleached or treated.
- You want more softness and manageability right from the wash.

If your scalp is oily: H01 Frequent Use Shampoo
If your roots get oily easily but your mid-lengths and ends are dry or damaged, choose H01 as your regular shampoo.
Its formula is designed to cleanse normal to oily scalps frequently and gently, keeping your roots light without neglecting your hair.
It may suit you if:
- Your roots lose their freshness before your lengths do.
- You need to wash your hair frequently.
- You have oily roots and dry, coloured or damaged ends.
Do you also notice a build-up of sebum, sweat or styling products? You can alternate your regular shampoo with H07 Sea Salt Shampoo as an occasional deep cleanse, protecting your mid-lengths and ends beforehand if they are particularly dry.
Step 2. Give the hair fibre back the nourishment it needs

H09 Nourishing Hair Mask
When hair is truly dry or damaged, the second step shouldn't be an afterthought.
H09 is the intensive treatment in this routine. It is formulated to nourish intensely without weighing hair down and to give it back softness, shine and movement.
Its formula helps smooth the surface of the hair, reduce friction and make detangling easier, so it feels supple, silky and manageable again without losing movement. To achieve this, it combines ceramides, lipids with an affinity for the hair fibre.
What you may notice:
- Softer hair that is easier to detangle.
- Less roughness, friction and frizz.
- More shine and movement, with a light finish.
- Ends and coloured or bleached hair that look better cared for.
Use the mask once or twice a week after shampooing, in place of your conditioner on those washes.

How to use it
Apply H09 to damp hair, from mid-lengths to ends, avoiding the scalp.
If your roots tend to get oily, start applying it at ear level and concentrate it on your lengths and ends, especially on the areas that feel driest or most damaged.

Pair it with H04
On the washes when you don't use H09, complete your routine with H04 Revitalizing Conditioner as your regular conditioning step.
You can apply it from roots to ends and, if your scalp is very dry, also spread a small amount over it.

When the weakening isn't limited to your lengths
Sometimes hair doesn't just feel dry after the summer, after using heat or after a change of colour. It can also look more fragile, finer or weaker, or shed more during a particular period.
In those cases, as well as caring for the hair fibre cosmetically, it may be worth reviewing your diet and supporting your hair from within.
Hair Boost combines essential nutrients and specific actives selected to provide all-round nutritional support for the strength, quality and natural cycle of your hair. It is designed for women and men going through periods of increased hair loss or weakening, and for anyone who wants to care for the quality of their hair in a complete and sustained way.
*A food supplement is not a substitute for a balanced diet, nor for a medical diagnosis when hair loss is intense, localized or persistent.
Benefits you can feel
Make the ritual that truly suits your hair type your own, with premium formulas, professional effectiveness, and visible results. When you buy 3 or more products, you get a 20% discount.

