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ACCEPT THE 30-WASH CHALLENGE

What if you could transform your hair in 30 washes?

At Modesta Cassinello, we understand hair care as more than just an aesthetic gesture: it's about health, well-being, and real transformation.

That's why we formulate differently, carefully crafting the base of each product with advanced surfactants and active ingredients with scientifically proven properties that protect and restore the scalp and hair.

The 30 Washes Challenge was born with the same purpose: to invite you to experience a professional, measurable hair process with visible results.

By participating, you will not only improve the health of your scalp and the beauty of your hair, but you will also become part of a community that inspires with authentic and verifiable results.

And the best part: your commitment always has a reward. Upon completing the challenge, you will receive personalized advice from the founder, Modesta, to continue advancing in your hair care journey. More information can be found in the legal terms.

Step 1

Buy the 30-Wash Challenge Pack:

Shampoo of your choice along with our conditioner's new formula, and the H07 Sea Salt Shampoo treatment 20g.

Shipping is free.

Step 2

Take a photo of your hair before using the products and email it to us at hola@modestacassinello.com or Instagram @modestacassinello

Step 3

Use the pack for 30 washes: the shampoo and conditioner always, alternating the shampoo some days with H07 Sea Salt Shampoo treatment.

Step 4

Share your progress on Instagram #ModestaChallenge or via email.

Step 5

When you're done, take another picture of your hair transformation and send it to us.

You will receive a personalized hair consultation with the founder, Modesta.

Challenge Pack 30 Washes

Challenge Pack 30 Washes

Sale price48,00€

Includes: Shampoo of choice 250 ml, H04 Conditioner 250 ml and H07 Sea Salt Shampoo 20 g.

Choose your shampoo:

Choose your shampoo

Free shipping on orders over €40 in Peninsula

Delivery in 24-48 hours

At Modesta Cassinello, we believe in purposeful challenges. With the 30 Washes Challenge, we invite you to experience a real hair transformation process, based on science and respect.

 

By participating, you won't just improve your hair: you'll become part of a community that inspires with authentic results.

 

And the best part: you'll receive personalized hair advice with the founder, Modesta.

 

Information about the products in the pack
  • Shampoo of your choice depending on your scalp and hair, choose between: 

    H01 Frequent Use 250 ml. Gently balances and purifies. Ideal for daily use on normal to oily scalps, it maintains a fresh and light feeling without drying.

    H02 Repairing 250 ml. Deeply repairs. Provides intense hydration, nourishment, and protection to dry scalps and damaged, fragile, or breakage-prone hair. Perfect if you notice dryness, lack of elasticity, or brittle ends.

    H03 Shine and Vitality 250 ml. Strengthens natural balance. Provides light hydration, softness, and radiance, recommended for normal to dry scalps and also for sensitive scalps. Ideal if you seek well-being, comfort, and hair with more shine and movement.

  • H04 Conditioner 250 ml

    Light and nourishing formula that hydrates, softens, and protects hair without weighing it down.
    Suitable for all hair types; for oily hair, apply only from mid-lengths to ends.


  • H07 Sea salt shampoo 20 g

    Offers a deep and gentle cleanse that removes grease, impurities, and product residue without altering the scalp's natural balance. We recommend using it once or twice a week.
Challenge Pack 30 Washes
Challenge Pack 30 Washes Sale price48,00€

Results obtained

What can you expect?

From the first wash

  • Longer-lasting hydration for scalp and hair.
  • Balances the scalp, enhancing a feeling of well-being.

After several weeks

  • Relief from scalp tightness.
  • Hair uniformity for straight hair, and greater definition for wavy and curly hair.

With perseverance

  • Stronger hair, less prone to breakage.
  • Color and shine maintenance.
  • More body and uniformity.

Do you need help?

FAQs