Modesta Cassinello & Tappwater: Innovation in Beauty and Hair Care

Did you know that water quality can be affecting your skin and hair more than you think? Anti-limescale shower filters remove impurities like chlorine, limescale, and heavy metals, which cause dryness and irritation. Modesta Cassinello and Tappwater have joined forces to offer you an innovative solution to enhance your beauty routine with filtered water.

Why is water quality key when it comes to optimizing your beauty routine?

At Modesta Cassinello, we've always championed innovation, which is why our new collaboration is marked by value and a focus on the future.

When it comes to achieving radiant skin and a healthy, vibrant scalp and hair, we turn to premium skincare products. But what if the secret to elevating your skincare routine isn't just in the cosmetics you apply, but in the quality of the water you use daily? Tap water collects a wide variety of particles from its environment , and even though it undergoes a series of filtration and disinfection processes, they can have negative effects on your skin and hair.

Recognizing and valuing this often overlooked factor, Modesta Cassinello, a company renowned for its science-backed cosmetic innovations, has partnered with Tappwater, a leader in advanced water filtration systems. Together, they are setting a new standard in beauty by addressing the fundamental impact water quality has on personal care outcomes, transforming the skin and hair care experience.

The Impact of Unfiltered Water

Even in cities with good-quality tap water, contaminants such as chlorine, heavy metals, limescale, and microplastics can be present. These elements have significant effects:

In the Hair:

They cause dryness and increased frizz .
They accelerate color loss in treated hair.
They weaken the capillary structure, causing fragility and breakage .

On the Skin:

They cause dryness , irritation and increased sensitivity .
They aggravate conditions such as eczema and dermatitis.
They reduce the effectiveness of skin care products due to a compromised skin barrier .

In the Environment:

Savings on products, reduction of packaging .
Less water consumption for more efficient washing .
Innovative alliance.

Revolutionary approach

This partnership presents a revolutionary approach to personal care. Tappwater's cutting-edge shower filters remove more than 70 harmful substances, including chlorine, mercury, and lead, without compromising water pressure or ease of use.

Combined with Modesta Cassinello's high-performance products, users experience:

Naturally hydrated, softer and more manageable hair .
Healthier , softer, and visibly radiant skin.
Enhanced results in treatments and routines, ensuring that each product reaches its full potential .

Hair Benefits:

Restores moisture balance and reduces frizz.
Prolongs the vitality of color in treated hair.
Strengthens hair fibers, minimizing breakage.

Skin Benefits:

Reduces irritation and retains moisture.
Leaves skin softer, smoother and rejuvenated.
Promotes balance and health of sensitive skin.

A Comprehensive Approach to Self-Care

“In skin and hair care, every detail matters, and water quality is no exception. With this collaboration with Tappwater, we are offering a comprehensive solution that enhances the benefits of our products by optimizing the environment in which they operate,” says Modesta Cassinello, founder of her eponymous brand.

Tappwater, known for its innovative filtration technology, shares this vision:

"Our filters ensure that the water you use is free of harmful contaminants. By combining our technology with Modesta Cassinello's premium products, we're offering an unprecedented solution for beauty and wellness."

Elevate Your Skincare Ritual Today

Experience the transformative power of pure water and premium products. Try Tappwater's anti-limescale shower filter and transform your beauty routine today. Your skin and hair will thank you!