Winter hair care products

Why does hair suffer more in winter?: Extreme cold and a lack of humidity in the air make hair lose moisture, which leaves it more prone to breakage. On top of that, constant central heating dries out the scalp, causing irritation and, in some cases, flaking. Add to this the effect of hats and scarves, which can create static and tangles.

1. Balanced cleansing with H07 Sea Salt Shampoo

A good cleanse is essential, but in winter we should choose formulas that don't dry hair out too much. Modesta Cassinello's H07 Sea Salt Shampoo is ideal for this. Enriched with sea salt obtained through natural evaporation, this shampoo deep-cleanses without being harsh on the scalp, bringing balance and helping to remove the impurities that build up from wearing hats or from air pollution.

 

Key benefits: Regulates excess oil, moisturizes and revitalizes hair from the roots.

2. Add shine and vitality with H03 Shine and Vitality Shampoo

If your hair looks dull because of the weather, H03 Shine and Vitality Shampoo will be your best ally. This formula is designed to give your hair back a healthy look, boosting its natural shine and strength. Thanks to its Mediterranean ingredients, this shampoo revitalizes the hair and counters the temperature stress it faces in winter.

 

Tip: Alternate it with H07 Sea Salt Shampoo for a deep cleanse and a shiny finish.

3. Weightless moisture with H08 Leave-in Conditioning Spray

In winter, keeping hair moisturized without weighing it down is quite a challenge. H08 Leave-in Conditioning Spray is a practical and effective solution. This light spray makes detangling easier, protects against heat damage and seals moisture into the hair fibre. Perfect if you want softness and manageability without a greasy feel.

 

How to use: Apply after washing your hair and before using heated tools or going outside.

A complete routine for protected hair in winter

Adding these products to your daily routine will make sure your hair is ready for winter's challenges. Here's a simple but effective routine:

• Cleansing: Alternate between H07 Sea Salt Shampoo and H03 Shine and Vitality Shampoo depending on what your hair needs.
• Moisture and protection: Apply H08 Leave-in Conditioning Spray after every wash to keep your hair soft and protected.
• Extra care: Use a nourishing mask once a week to repair damage and strengthen the hair's protective barrier.

If you'd like to know more, you can also see the full recommended winter hair care routine.

The special care your hair needs in winter

Your hair may be dry and frizzy all year round, or only in winter. When the temperature drops, hair tends to dry out: low temperatures have a negative effect on the scalp, causing flaking or dandruff, and on the hair, altering its outermost layer, the cuticle. At the same time, oily scalp problems get worse with central heating and sudden temperature changes, causing itching and irritation.

Summer hair care is well known, but in the cold months we seem to let our guard down. Today we encourage you to pay attention to your hair in winter with revolutionary routines and care to avoid the unwanted effects of the cold.

Before we start, let's remember that healthy hair depends on all the skin structures that make up the scalp working in balance: the follicles need to be working, blood flow needs to be good and the epidermis needs to be well hydrated. So what happens in the cold?

1. Blood flow and epidermal hydration decrease, making the scalp and hair more likely to dry out.
2. Hair loses elasticity, making it more prone to breakage, which is why it's important to keep up moisture and nourishment from the wash onwards and minimize frizz with a ritual adapted to your needs.
3. As well as ruining your style, wind can dry hair out, make it dirty and fill it with static because of the particles it stirs up.

That's why a gentle cleanse is important, working on moisture and nourishment from the wash onwards and minimizing frizz with a ritual adapted to your needs.

Keys to caring for your hair in winter

Here's our selection of foolproof hair care ideas for the cold months, to help your hair recover its natural look and appear healthy, shiny and full of life. Care you can easily put into practice at home with professional results.

1. Brush. Brushing your hair before washing is a simple, relaxing step that regulates shedding, helps you get rid of tangles and makes it easier to remove styling products or pollution.

As the cold weakens the structure of the hair and makes it break more easily, brushing should be gentle. We recommend always choosing brushes with flexible bristles and wide-set pins. A flexible brush puts less tension on the roots and stops them from being pulled out of the hair follicle. Here you can see our brush collection and choose the one that suits you best.

2. Pre-shampoo helps. We'll never tire of saying it: applying a conditioner isn't optional in your hair care ritual. It's always recommended after cleansing, but whether you skip it because you have an oily scalp or very fine hair, or because your hair is very dry, applying it before washing — on dry hair a few minutes before you get in the shower — can transform your hair.

 

 

It's a treatment you can easily do yourself, and it will help you detangle better and bring more softness back to your hair. We recommend H04 Revitalizing Conditioner or H09 Nourishing Mask for this pre-wash treatment, that is, before washing your hair.

If you still don't know which shampoo to choose, be sure to take our Hair Quiz.

3. Always soft. Conditioners and masks restructure and protect the hair, improving its look and texture. Always use them: they won't make your hair dirty or take away volume if you choose the one that best suits your needs and apply it properly. Create your care ritual by choosing your conditioner and/or mask here, and send any questions to hola@modestacassinello.com

Be sure to try our iBlend brush, specially designed for applying conditioner and/or mask in the shower. As well as detangling easily, it distributes the product evenly and helps you rinse better and more easily.

4. Drying, a smart investment. When hair is wet it's weaker: the hair fibre is more swollen and more vulnerable. Dry your hair with gentle, well-directed movements — drying it vigorously will fill it with static. We recommend trying our latest turban towel, the A01 Hair Turban Towel. A certified organic cotton towel that gives you fast, gentle and comfortable drying.

In winter I recommend drying your hair thoroughly, as leaving it damp for a long time can irritate the scalp. Use your hairdryer on a low temperature and at a sensible distance of about 20 cm to prevent damage to your hair. Modesta.

5. When the extras matter. H08 Leave-in Conditioning Spray will be your ally for soft, frizz-free hair. This leave-in treatment protects, moisturizes and tames frizz, leaving hair soft and manageable, ready for whatever style you want.

When you spray it on your hair (damp or dry) you can't feel it, but when you run a comb through you'll notice the softness it leaves behind. Its marine actives also offer great protection against the external damage that weakens hair.

6. Finishing touch. Once your hair is dry, you can apply H10 Sublime Oil to the ends to soften them and enhance shine even more, without making hair dirty or weighing it down.

If you do winter sports or go out for a walk, apply it before leaving home to minimize the effect that snow, wind or sun at this time of year can have on the cuticle.

We hope you find these tips useful. If you have any questions, we're always here to help: write to us at hola@modestacassinello.com and we'll be delighted to help you.