Hair care without damaging your hair

Want to take care of your hair without damaging it? We'll show you how.

Reverting dry and/or brittle hair to soft, shiny, and strong hair requires time, care, commitment, and absolutely no damage. The good news is you can easily achieve it from home, so today we're giving you all our tips to help you achieve it.

Our goal with this post? To restore your hair's characteristic softness, shine, and strength. To do this, we need:

1. Avoid any damage.
2. Choose a personalized care ritual.
3. Adopt habits that prevent hair from breaking or becoming excessively dry.

Why does hair become drier and more brittle?

Both internal factors—diet, lack of sleep, aging—and external factors—styling tools, coloring, pollution—can cause hair to become dry and brittle. Today, we'll detail the factors that have the greatest impact on hair condition so you can take them into account and prevent and reverse them, creating better-looking hair.

1. Color or shape change treatments . Today, there are various options for changing hair color or shape, some more gentle than others. However, these treatments can damage the hair cuticle by removing the lipids that protect it, causing hair to become drier and more brittle.
2. Excessive heat. Frequent use of heat tools such as hair dryers, flat irons, and curling irons without heat protection can cause color changes, as well as brittleness and breakage.
3. Lack of nutrients . The hair follicle demands energy and nutrients. If you follow a low-calorie diet and don't meet your needs for essential nutrients—vitamins, minerals, proteins, etc.—it can affect the health of your scalp and the beauty of your hair, making your hair appear drier and more fragile.
4. Aging . Like our skin, our hair undergoes surprising changes with age. Noticeable changes occur in texture, shine, and diameter, making it essential to find a personalized routine at this stage.
5. Environmental factors . Exposure to extreme weather conditions such as cold, dry temperatures, as well as chlorine and seawater, can easily contribute to hair becoming dry and brittle. Continuous, comprehensive protection from environmental factors is a way to enjoy beautiful hair year-round.

Personalized care ritual for softer hair

We've all experienced it before: not washing or conditioning your hair with the right products, or not doing it correctly, can damage your hair and cause breakage. Today, we encourage you to create your own personalized care ritual to achieve the hair you've always dreamed of.

Cleaning

When it comes to cleansing, choose the shampoo that suits your scalp and hair. We always say it here: shampoo is a very powerful cosmetic. If you choose it well, you'll achieve scalp wellness, longer-lasting clean hair, and beautiful hair, achieving the hairstyle you desire.

We recommend one of our shampoos, as they provide effective cleansing while being gentle on the scalp and hair . Continued use promotes a healthy hair follicle environment conducive to proper hair growth.

When washing, be careful not to apply more product than necessary, do not use very hot water, and massage gently with well-directed movements to avoid excessive tangling of the hair.

Conditioned

Always condition your hair after washing it. Conditioner is the cosmetic that gives your hair the attributes we've always wanted: softness, shine, manageability . Don't avoid conditioner for fear of making your hair dirty or weighing it down. There's a conditioner for every taste and need, from fine to thick hair.

If you wash your hair frequently for the pleasure of a full shower or to maintain volume, be sure to condition your hair even before washing with a pre-shampoo treatment . The pre-shampoo treatment protects these areas during washing, helping to maintain softness and shine.

Intensive repair treatments

Treatments you can use throughout the week to provide extra care for your hair.

H07 Sea Salt Shampoo . Hair may be dry and splitting, but the scalp may be oily, so in these cases, we recommend this innovative treatment. It offers deep cleansing, ensuring a unique feeling of well-being for the scalp and soft, clean hair for longer. Perfect as an adjunct to shampoos with medium cleansing agents and in combination with treatments for oily hair, hair loss, and dry hair.

H09 Mask , a new and innovative treatment to restore hair's strength and integrity, will make a difference in your haircare routine. Apply to the mid-lengths and ends of towel-dried hair. No rinsing required, and we can assure you it's non-greasy and won't dull your hair. With regular use, you'll notice your hair feels softer and shinier.

H10 Sublime Oil , a selection of Mediterranean oils with an elegant feel, light application, and quick absorption. Continued application ensures softness, shine, and protection for your hair. It's a multifunctional product that can be used on both wet and dry hair.

Habits that make hair break less

1. Be careful, and if you use heat tools for styling , be sure to monitor the temperature carefully so as not to strip away lipids , the oils present in the cuticle, the outermost layer of the hair fiber. Removing these lipids would weaken and damage the hair.
2. Follow a balanced, nutrient-rich diet . Make sure you consume foods rich in protein, vitamins like D and E, and minerals like zinc and selenium. A good diet combined with plenty of rest and stress management is always a plus for your hair.
3. Brush your hair regularly and gently. We recommend our Fingerbrushes; their double bristles and Memory Flex system guarantee better brushing without breakage. And if you must brush your hair when it's wet, do so with the iBlend brush. Remember that wet hair is more fragile and susceptible to pulling and breakage; do so very gently.
4. Observe what your hair needs and establish a care routine that achieves effective cleansing while respecting the scalp and hair.
5. Keep an eye on the shower temperature, especially during the colder months. Water that's too hot weakens your hair.