IBlend, the special brush for treatments

Is there a special brush for applying conditioner or a mask? Yes: it's called iBlend, by Olivia Garden, a new hairbrush that redefines how you apply conditioner, masks or colour treatments.

Its innovative design lets its soft, curved, dual-length bristles adapt perfectly to the hair and scalp, ensuring a perfect, even application for a better result with no waste.

It also detangles hair effortlessly, through all the layers at the same time.

Thanks to its concave shape, all its bristles touch the scalp, reducing the product's contact with the skin. This is very useful: when you apply conditioner, you often don't want it to reach the roots, to avoid making them oily. It's also very handy when you apply hair dye, as you minimize irritation by keeping the dye off your skin.

Its flexible, vented system distributes pressure evenly as you brush for maximum comfort. Its bristles feature a technology called "Memory-Flex", so they glide easily through the hair without pulling or breaking the hair fibre.

iBlend is also about convenience: it's easy to clean and durable.

How do you use it?

You can use it in two ways:

1. Apply your conditioner, mask, dye... to your hair and then glide the brush through it.
2. Place the treatment on its bristles before brushing.

iBlend lets you apply hair products to both wet and dry hair.

Be sure to try our H04 Revitalizing Conditioner or H09 Nourishing Hair Mask as a pre-shampoo treatment, spreading it with this brush before washing.

What do we achieve by applying H04 or H09 with this brush before washing?

We get an optimal, even distribution with no waste, which protects the hair during washing and prepares it so that any product applied afterwards is more effective, as well as giving your hair extra softness.

You can read more about the benefits of a pre-shampoo treatment here.

Can iBlend also be used with solid formats?

Yes, it can! Just rub the conditioner between wet hands and apply the light emulsion left on your hands to your hair, from mid-lengths to ends. Once the hair treatment is on your hair, brush through with iBlend, leave it on for a few minutes and rinse

Will we notice a difference in our hair using this technique?

It ensures softness and fewer tangles, minimizing breakage and hair fall, thanks to its "Memory-Flex" bristles.

Applying the right conditioners or masks together with iBlend will help minimize frizz and add more shine and vitality to your hair.