Hair care without damaging your hair

Want to care for your hair without damaging it? We'll show you how.

Transforming dry and/or brittle hair into soft, luminous, and strong hair requires time, care, commitment, and absolutely no damage. The good news is that you can easily achieve this at home, which is why today we're giving you all our tips to do so.

Our goal with this post? To restore the softness, shine, and strength that characterizes your hair, and for that, we need:

1. To avoid any damage.
2. To choose a personalized care routine.
3. To adopt habits that prevent hair breakage or excessive dryness.

Why does hair become drier and more brittle?

Both internal factors—diet, lack of rest, aging—and external factors—styling tools, coloring, pollution—can make hair dry and brittle. Today, we'll detail the factors that have the most impact on hair condition so you can consider them and prevent and reverse damage, sporting better hair.

1. Color or shape changing treatments. Today, there are different possibilities for changing hair color or shape, some more respectful than others. Nevertheless, these treatments can damage the hair cuticle by removing the lipids that protect it, making the hair drier and more brittle.
2. Excessive heat. Frequent use of heat tools such as blow dryers, straighteners, and curling irons, without thermal protection, eventually causes color changes, as well as fragility and breakage.
3. Lack of nutrients. The hair follicle demands energy and nutrients. If you follow a hypocaloric diet and do not meet the needs for essential nutrients: vitamins, minerals, proteins..., it can affect the health of the scalp and the beauty of the hair, making your hair feel drier and more fragile.
4. Aging. Just like skin, our hair shows surprising changes with age. Noticeable changes occur in texture, shine, and diameter, which is why a personalized routine is very necessary at this stage.
5. Environmental factors. Exposure to extreme weather conditions such as cold and dry temperatures, as well as exposure to chlorine and sea water, can very easily contribute to hair dryness and fragility. Global and continuous protection against environmental factors is a way to enjoy beautiful hair all year round.

Personalized care routine for softer hair

We've all experienced it at some point: not washing or conditioning hair with the right products or not doing it correctly can damage hair and make it break easily. Today we encourage you to create your personalized care ritual to achieve the hair you desire.

Cleansing

When it comes to cleansing, choose the shampoo your scalp and hair need. We always say it here: shampoo is a very powerful cosmetic. If you choose it well, you will achieve scalp well-being, cleaner hair for longer, and beautiful hair, getting the hairstyle you desire.

We recommend one of our shampoos as they provide effective yet gentle cleansing for both scalp and hair. Continued use promotes a suitable hair follicle environment for proper hair growth.

When washing, make sure not to apply more product than necessary, do not use very hot water, and massage gently with well-directed movements to avoid excessive tangling of the hair.

Conditioning

Always condition after washing your hair. Conditioner is the cosmetic that gives hair the attributes we've always wanted to see: softness, shine, manageability. Don't avoid conditioner for fear of making your hair dirty or heavy; there's a conditioner for all tastes and needs, for finer hair, for thicker hair.

If you wash your hair frequently for the pleasure of a complete shower or to maintain volume, don't stop conditioning your hair even before washing it as a pre-shampoo treatment. The pre-shampoo treatment protects these areas during washing, helping to maintain softness and shine better.

Intensive repair treatments

Treatments you can use during the week to give your hair extra care.

H07 Sea Salt Shampoo. Hair can be dry and break, but the scalp can be oily, which is why in these cases we recommend this innovative treatment. It offers deep cleansing, ensuring a unique sense of well-being on the scalp, and soft, clean hair for longer. Perfect as an adjunct treatment to the use of shampoos with medium cleansing agents and in combination with treatments for oiliness, hair loss, and dry hair.

H09 Mask, an innovative and novel treatment to restore hair strength and integrity that will make a difference in your care routine. It is applied to towel-dried hair from mid-lengths to ends. It does not require rinsing, and we can tell you it's not greasy and won't weigh down your hair. With regular use, you will notice that your hair feels softer and shinier.

H10 Sublime Oil, a selection of Mediterranean oils with an elegant feel, light application, and quick absorption. Its continuous application guarantees softness, shine, and protection for your hair. It is a multi-functional product that you can use on both wet and dry hair.

Habits that make hair break less

1. Be careful, and if you use heat styling tools, make sure to monitor the temperature well to avoid removing lipids, that is, the oils present in the cuticle, the outermost layer of the hair fiber. Removing these would weaken and damage it.
2. Follow a balanced diet rich in nutrients, make sure to consume foods rich in proteins, vitamins like D and E, and also minerals like zinc and selenium. Good nutrition combined with good rest and good stress management is always a plus for your hair.
3. Brush your hair regularly and gently. We recommend our Fingerbrush brushes; their double bristles and Memory Flex system guarantee better brushing without breakage. And if you have to brush wet hair, do it with the iBlend brush. Remember that wet hair is more fragile and sensitive to pulling and breakage, so do it very gently.
4. Observe what your hair needs and establish a routine for your care that achieves effective and respectful cleansing of the scalp and hair.
5. Monitor the shower temperature, especially in colder months. Water that is too hot weakens the hair.