Our Commitment to Sustainability in the Cosmetics Industry

The beauty industry is undergoing a significant transformation, with sustainability at its core . During the 2025 edition of Cosmoprof Worldwide Bologna, held in March, the focus on sustainable practices became increasingly evident. This year, the main theme underscores the sector's commitment to integrating eco-responsible initiatives into all phases of production and distribution.

What does it mean to be sustainable in cosmetics today?

Sustainability in the cosmetics sector involves meeting current needs without compromising the capabilities of future generations. It encompasses environmental management, social responsibility, and economic viability . In practical terms, this translates into adopting processes that reduce environmental impact, promote social equity, and ensure responsible economic growth.

The Green Revolution: How Beauty Changes from Within

Cosmetics are immersed in a green evolution that encompasses the entire product life cycle:

• Design and sourcing: Brands are prioritizing sustainable raw materials, fair trade ingredients, and local suppliers. Waterless formulations are gaining ground due to their ability to conserve water resources and reduce packaging.
• Manufacturing : Environmentally friendly production methods are adopted, including renewable energy and efficient technologies.
• Packaging and post-consumer products : There is a clear trend toward biodegradable materials and refillable packaging. Recycling and take-back programs are also on the rise.

Cosmoprof 2025: The Global Pulse of Cosmetic Sustainability

Cosmoprof Worldwide Bologna has been a pioneer in integrating sustainability as a key theme . During its 2025 edition, it was reaffirmed that the concepts of "natural" and "organic" are no longer differentiating factors, but rather basic consumer expectations . What truly makes the difference today is how brands execute sustainability in a sophisticated, systems-based way . This new approach drives the development of more responsible products and more coherent and transparent communication strategies. As Modesta Cassinello, pharmacist and cosmetics formulation expert, points out:

"Sustainability is no longer a differentiating value, but the starting point. The real challenge lies in the sophistication of the system, in the coherence between what is formulated, communicated, and executed."

At the event, ingredients with a lower environmental impact were highlighted in Cosmopack's "Ingredients Zone," and technological innovations focused on promoting sustainability were presented in the "Beauty Tech" area.

Solid Cosmetics: Less water, more impact

Solid products are gaining popularity thanks to their reduced water and packaging use . Their advantages include:

• Less waste generation.
• More efficient transportation.
• Greater durability as it does not require preservatives.

However, the challenge lies in maintaining its effectiveness and sensory experience, aspects in which continuous innovation is key.

H05 Solid Shampoo: Our commitment made shampoo

In line with this evolution, Modesta Cassinello has developed H05 solid shampoo , with grapefruit essence. This product reflects our commitment to effective, responsible, and distinctive cosmetics. Its minimalist, black and white, plastic-free packaging, along with classic typography, reinforces the purity of the formulation and its botanical inspiration.

Allies for the Planet: Tappwater Modesta Cassinello

We recently collaborated with Tappwater, a company specializing in sustainable water filters . In a joint interview, we discussed the positive impact of harsh chemical-free water on the performance of cosmetics, which translates into both economic and environmental benefits.

Products like the ShowerPro Diamond filter also improve the effectiveness of hair treatments and reduce the need for additional products, thus reducing plastic waste.

Transparency that educates and transforms

Consumer education is key to accelerating change . We are committed to transparent communication that allows us to understand the real impact of each cosmetic choice. Biodegradable formulations, recyclable packaging, and informed decisions are part of our daily work.

Towards a beauty that respects

Every step we take reflects a conscious and responsible decision . At Modesta Cassinello, we understand sustainability as a true, ever-evolving commitment. We will continue to develop innovative solutions that harmonize beauty with respect for the planet, contributing to a fairer and more sustainable cosmetics industry.