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Hair supplement: what you should know before choosing

With so many food supplements on the market, it's normal to feel overwhelmed and not know which one to choose. The promise is always the same: stronger, shinier hair with less hair loss. But the re...

How to apply shampoo correctly: emulsify for better distribution and faster rinsing

In an interconnected world, small changes in the actual use of a product can generate second-order effects: less hot water, less shower time, a smaller carbon footprint. Systemic thinking encourage...

Curly and Frizzy Hair: Solutions by Modesta Cassinello

In the fascinating world of beauty, each hair type – straight, wavy, or curly – has its own story and challenges. If you have the privilege of sporting curly hair, you know that the natural charm o...

How to use conditioner correctly

Why it is important to use conditioner Is it necessary to use conditioner after washing your hair? This is a common question in any hair care routine. When we seek prettier, shinier, softer, and mo...

Best products to add volume to your hair by Modesta Cassinello

Have you ever felt frustrated by a lack of volume in your hair? Many of us have experienced this; fine or lifeless hair can affect our confidence and self-perception. However, all is not lost. In t...

In the era of food supplements, this is how we formulate Hair Boost: science, discernment, and true care from within

We live in the golden age of food supplements The global wellness market is growing unstoppably. Shelves, both physical and digital, are filled with capsules, gummies, and powders that promise ener...

When hair loses density without falling out: signs, causes, and comprehensive solution

Hair thinning: the major ignored symptom of hair health While hair loss is a concern for many women and men, what really changes over time, and is rarely mentioned, is that hair thins, loses body a...

Cynatine HNS: the bioavailable keratin that strengthens hair from within

At Modesta Cassinello, we formulate with an integrated approach: active ingredients that work from within and cosmetics that treat from without. That's why, in the development of our new Hair Boost...

AnaGain™ Nu: a clinically proven botanical ingredient to reduce hair loss

In this article, we'll tell you why we chose AnaGain™ Nu as the key ingredient in Hair Boost. A plant extract with clinical evidence that reduces hair loss and improves hair density safely, natural...

What is the scalp microbiota and why is it key to healthy hair?

Have you ever wondered why, despite taking care of your hair with good products, you still experience itching, oiliness, or flaking? You might be overlooking a major player in scalp balance and, co...

How do I protect my hair during a long trip?

"Nothing excites me more than planning a trip. Thinking about the destination, imagining the outfits... But if there's one thing that always requires extra planning, it's hair care... maybe becau...

Common mistakes when using conditioner

Why conditioner is key to your hair care routine It's surely happened to you: you step out of the shower, apply your favorite conditioner hoping to achieve that soft, silky, cover-worthy mane... bu...