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Biotin for Hair: A Complete Guide Based on Scientific Evidence

Biotin has become a ubiquitous ingredient in hair supplements, but does it really work if you're not deficient? In this article, we debunk myths, analyze the risks of overuse, and explain why our h...

Black Friday hair: choose wisely (and get it right)

At Modesta Cassinello, we believe that caring means choosing with intention. Black Friday isn't about filling your cart; it's about making the right choice for what your hair needs. Less noise, mor...

Sensitive Scalp in the City: What the Science Says and How to Care for It Daily

In 10 seconds: Sensitivity isn't just a feeling: it has a biological footprint. Urban life increases inflammation and oxidative stress in sensitive skin. For the scalp, gentle cleansing, barrier s...

The Importance of a Shampoo's Cosmetic Base: Beyond Active Ingredients

When we think about a shampoo, we usually focus on its star ingredients: niacinamide, ceramides, postbiotics, aloe vera, argan oil... All of them have recognized benefits for scalp health and hair ...

H01: Frequent use shampoo for daily hair care

We share a home, a car, laughter, travel... why not shampoo too? H01 Frequent Use Shampoo is designed for women and men who are looking for an effective, gentle, and refreshing product for their da...

Hair supplement: what you should know before choosing

With so many food supplements on the market, it's normal to feel overwhelmed and not know which one to choose. The promise is always the same: stronger, shinier hair with less hair loss. But the re...

How to apply shampoo correctly: emulsify for better distribution and faster rinsing

In an interconnected world, small changes in the actual use of a product can generate second-order effects: less hot water, less shower time, a smaller carbon footprint. Systemic thinking encourage...

Curly and Frizzy Hair: Solutions by Modesta Cassinello

In the fascinating world of beauty, each hair type – straight, wavy, or curly – has its own story and challenges. If you have the privilege of sporting curly hair, you know that the natural charm o...

How to use conditioner correctly

Why it is important to use conditioner Is it necessary to use conditioner after washing your hair? This is a common question in any hair care routine. When we seek prettier, shinier, softer, and mo...

Best products to add volume to your hair by Modesta Cassinello

Have you ever felt frustrated by a lack of volume in your hair? Many of us have experienced this; fine or lifeless hair can affect our confidence and self-perception. However, all is not lost. In t...

In the era of food supplements, this is how we formulate Hair Boost: science, discernment, and true care from within

We live in the golden age of food supplements The global wellness market is growing unstoppably. Shelves, both physical and digital, are filled with capsules, gummies, and powders that promise ener...

When hair loses density without falling out: signs, causes, and comprehensive solution

Hair thinning: the major ignored symptom of hair health While hair loss is a concern for many women and men, what really changes over time, and is rarely mentioned, is that hair thins, loses body a...