Blog

Hair Loss: Can Pea Sprout Extract Help?

When hair loss increases, it's easy to look for quick answers. But not all active ingredients are equally beneficial, nor are all formulas equally well thought out. At Modesta Cassinello, we prefer...

Is there really a one-size-fits-all hair care routine? What your scalp and hair truly need.

The idea of a product suitable for all hair types is convenient, but it rarely reflects the reality of the scalp and hair fiber. In this article, we analyze how far a basic formula can go and where...

The era of perfect hair has made real hair more valuable

We live in a time when visual perfection has become all too easy. AI can generate flawless faces, even skin, and shiny, thick, and perfectly styled hair in a matter of seconds. The problem isn't ju...

Modesta Cassinello at Infarma 2026: hair care trends

At Infarma 2026, we want to put forward an idea that is essential for us: the future of hair care is not just about treating the hair fiber, but about better understanding the scalp, formulating wi...

Rosemary isn't magic: the real cost of delaying diagnosis for hair loss

Rosemary is not magic. And on this topic, I will not deviate from what science truly supports and what works in clinical practice. Every week I hear the same thing, and more and more often: "I saw ...

For all hair types: the most widespread myth in hair care

For years, hair cosmetics have repeated a seemingly unquestionable promise: shampoos and treatments “for all hair types.” The message is appealing. It suggests simplicity, universality, and ease of...

Creatine and hair loss: what the clinical evidence says (and how to care for your hair if you take it)

Creatine monohydrate has not been shown to cause hair loss when hair parameters are directly evaluated in a controlled clinical trial. If you notice more hair loss when you start creatine, it usual...

Hair supplements: what they're really for and why hair "notices" them over time

January usually brings a shared goal: to take better care of ourselves. And, with that impulse, many people ask themselves the same question: can a hair supplement help with less hair loss, more de...

Scalp care during chemotherapy: a gentle routine and how H05 Solid Shampoo can help

During chemotherapy, the scalp can change in surprising ways: what was once an automatic routine (washing your hair, drying it, combing it...) sometimes becomes an uncomfortable moment due to tight...

(Inside)Out Method: scalp and hair care in two packs

When we talk about "hair care," we usually only look at the hair itself: shine, softness, frizz, or manageability. But hair is not understood solely from the fiber. It is understood from the scalp,...

The New Era of Biohacking: From Optimizing Everything to Bioharmonization (Beauty and Longevity Without Obsession)

If taking care of yourself has become an endless list: red light mask, impossible routines, ice baths, a diversity of supplements, extreme exercise, rigidly avoiding sunlight for fear of pigmentati...

Enshittification: why we feel so many experiences are getting worse and how to choose beauty discerningly

Caring for skin and hair should feel like a simple ritual: clarity, calm, and consistency. However, many shopping experiences have become noisy: too many promises, too much haste, too many recommen...