H09 Nourishing Hair Mask: from the everyday to the special

Applying a cosmetic can be very appealing: it's an intimate, sensual and balancing moment. When you apply a cosmetic, you invite it into your life. That's why at Modesta Cassinello we work hard to make sure our cosmetics surprise you in every sense. One of them? H09 Nourishing Hair Mask, for its scent, its texture, its effectiveness and its beauty too. It doesn't go unnoticed.

But because applying a cosmetic is an everyday habit, we sometimes undervalue it and don't give it the importance it deserves; the idea of "convenience" has taken over our daily lives. Yet modern life places more and more value on opportunities to look after ourselves: taking a few minutes to apply a hair mask is an accessible luxury that is also special, because those opportunities are increasingly few and far between.

H09 Nourishing Hair Mask is Modesta Cassinello's mask for intensive hair care, which:

• Restores the shine and softness lost to the external factors that affect hair every day.
• Strengthens the hair fibre and reduces combing force.
• Improves curl definition in curly and textured hair, and also in straight hair.
• Protects the hair against humidity and frizz.
• Evens out the hair, restoring its beauty.

Taking a few minutes to apply H09 Nourishing Mask has never been more highly recommended, both for the experience of applying it and for the result.

Its latest-generation actives of natural origin, hemi-squalane and squalane, obtained from sugar cane and olive oil, reinforce the hair fibre, improving moisture and combability while also protecting the hair fibres from heat damage. These actives also protect colour and reduce the damage hair is exposed to every day.

Although hair is fundamentally a keratin tissue — keratin is the most abundant protein in hair — its structure also contains lipids, mainly with a barrier function. These lipids stop water passing from the outside to the inside, but they also contribute to the structure, diffusion and mechanical properties of the hair.

Unfortunately, these lipids are easily stripped away by washing and by the technical treatments we put our hair through. That's why masks, conditioners and oils are so highly recommended, whatever your age and whatever your hair type.

H09 Nourishing Hair Mask contains exclusive oils with proven hair care properties:

1. Jojoba oil, with a high content of natural ceramides, molecules involved in forming intercellular lipids that play a very important role in protecting the hair cuticle
2. Brassica oil together with an amino acid, valine, both naturally present in hair. Together they strengthen and define the hair fibre, just the way we like it, in both curly and straight hair.
3. Castor oil, which together with tocopherol or vitamin E interacts with the hair's keratin structures to create a coating with a high refractive index, noticeably boosting shine.

Who is H09 Nourishing Mask for?

H09 Nourishing Mask is suitable for all hair types: it strengthens and protects the hair fibre, leaving hair looking healthy and shiny.

It enhances curls in curly and textured hair and leaves straight hair with a healthy, moisturized-looking finish.

Guide to applying H09 Nourishing Hair Mask to your hair:

1. Start by washing your hair with the shampoo that best suits your hair's needs. That way your hair will be more receptive to absorbing all the actives selected for this incredible mask.
2. Apply the mask to damp hair, right after rinsing out the shampoo thoroughly. We recommend squeezing the water out of your hair with your hands, or even better a towel, so you get the most out of the product and it penetrates better.
3. Don't use too much at first: it's better to apply an amount about the size of a 50-cent coin and add a little more if it's not enough to cover the mid-lengths and ends. Massage it in gently, section by section, from top to bottom, to spread it evenly and help it penetrate — even better with the iBlend brush. Leave it on for a few minutes and rinse.
4. If your hair is dry or damaged, we recommend always following with H04 Revitalizing Conditioner on the mid-lengths and ends.

If you have oily hair, we recommend taking particular care when applying it, avoiding applying it too close to the roots and scalp.

Any other uses?

H09 Nourishing Hair Mask can also be used:

1. As a "leave-on" treatment cream without rinsing, applying a small amount to the areas you notice are driest — it even lets you pull off that daring "wet look", so elegant and sophisticated.
2. As a pre-shampoo treatment: applied before washing to the driest areas, it can protect the hair when washing with treatment shampoos such as H07 Sea Salt Shampoo.

How often can you use the mask?

You can use H09 Nourishing Hair Mask whenever you want an extra treatment for your hair: it nourishes intensely without weighing hair down, so your hair is strengthened, detangles effortlessly and stays softer.

Whenever your hair is more exposed to factors that can dry it out and damage it, it's a good idea to use it frequently for an extra dose of moisture.

If you have oily hair, we recommend taking particular care when applying it, avoiding applying it too close to the roots and scalp.

Does this mask make hair greasy or take away volume?

H09 Nourishing Hair Mask doesn't make hair greasy or take away volume.

Do you need a mask if you use conditioner after every wash?

Yes, it's a different treatment, essential at times when your hair is asking for more: H09 Nourishing Hair Mask is a more restorative and nourishing treatment than conditioner.

Always use it before conditioner: its wealth of actives deeply moisturizes, softens, restores and reinforces the hair fibre.

Can I leave the hair mask on overnight?

We don't recommend leaving the mask on overnight: remember that whatever we apply to our hair gets transferred to our face and scalp while we sleep, which can cause blemishes and/or irritation.

What you can do is leave H09 Nourishing Hair Mask on for longer than recommended — and for that, we suggest wrapping your hair in our turban towel for extra comfort.

Can I use it if my hair is dry from colouring and highlights?

Yes, this mask is highly recommended for hair that is dry from bleaching or highlights. It softens and restores shine, all without taking away volume or weighing hair down.

How do you use it as a styling cream?

The first few times, we recommend applying it more carefully so you can see how much product your hair needs. Take a small amount, about the size of an almond, spread it well over your hands and apply it to your hair.

 

Have you tried it yet? We look forward to hearing your comments.