Blog

Scalp care during chemotherapy: a gentle routine and how H05 Solid Shampoo can help

During chemotherapy, the scalp can change in surprising ways: what was once an automatic routine (washing your hair, drying it, combing it...) sometimes becomes an uncomfortable moment due to tight...

(Inside)Out Method: scalp and hair care in two packs

When we talk about "hair care," we usually only look at the hair itself: shine, softness, frizz, or manageability. But hair is not understood solely from the fiber. It is understood from the scalp,...

The New Era of Biohacking: From Optimizing Everything to Bioharmonization (Beauty and Longevity Without Obsession)

If taking care of yourself has become an endless list: red light mask, impossible routines, ice baths, a diversity of supplements, extreme exercise, rigidly avoiding sunlight for fear of pigmentati...

Enshittification: why we feel so many experiences are getting worse and how to choose beauty discerningly

Caring for skin and hair should feel like a simple ritual: clarity, calm, and consistency. However, many shopping experiences have become noisy: too many promises, too much haste, too many recommen...

The 8 Dimensions of Wellness: A practical guide to understanding and applying them in your daily life

For years, we've narrowed well-being down to an overly restrictive idea: "being well" as a synonym for not being unwell. However, when we look more closely, well-being is a system: if one part beco...

"Thought of You" Gift Guide: 3 Hair and Body Care Rituals for Christmas

Every year the same scene repeats itself: rushed moments, last-minute shopping, and gifts that could be for anyone. And yet, what the recipient truly remembers is the feeling of: "they thought of m...

Stress, fasting, and exercise: why your hair is saying “enough”

It's becoming increasingly common to see young women with demanding jobs, little sleep..., and also, prolonged fasting "because it's healthy" and intense sports sessions to "unwind." A few months l...

Biotin for Hair: A Complete Guide Based on Scientific Evidence

Biotin has become a ubiquitous ingredient in hair supplements, but does it really work if you're not deficient? In this article, we debunk myths, analyze the risks of overuse, and explain why our h...

Black Friday hair: choose wisely (and get it right)

At Modesta Cassinello, we believe that caring means choosing with intention. Black Friday isn't about filling your cart; it's about making the right choice for what your hair needs. Less noise, mor...

Sensitive Scalp in the City: What the Science Says and How to Care for It Daily

In 10 seconds: Sensitivity isn't just a feeling: it has a biological footprint. Urban life increases inflammation and oxidative stress in sensitive skin. For the scalp, gentle cleansing, barrier s...

The Importance of a Shampoo's Cosmetic Base: Beyond Active Ingredients

When we think about a shampoo, we usually focus on its star ingredients: niacinamide, ceramides, postbiotics, aloe vera, argan oil... All of them have recognized benefits for scalp health and hair ...

H01: Frequent use shampoo for daily hair care

We share a home, a car, laughter, travel... why not shampoo too? H01 Frequent Use Shampoo is designed for women and men who are looking for an effective, gentle, and refreshing product for their da...